Some very basic ideas...

New Work is a ladder, up from the Economy, Politics, Society, Culture that we have now up to an Economy, Politics, Society, System of Work and Culture that will be more humane, more intelligent, and yes, more cheerful !

New Work says No to the absolute, dead-certain conviction that there is no alternative to the creation of more businesses, the stimulating of the economy, the making of more jobs.  No.  There is an alternative.  It is New Work.